Project Type
Social Cause Campaign
Role
Graphic Designer
Illustrator
Objective
To choose a social, political, civic, or cultural cause and create a series of designs that express a point of view and perspective. The goal was to create a series of designs showing the causes and effects of climate change that would appear through Instagram.
Context
According to the UN’s climate report, humanity is in ‘code red’ and the world with face more and worse climate disruptions for years to come. While it is easy to dismiss it and go on with our lives, climate change is unavoidable and will, in some shape or form, impact us. With this campaign, it raises awareness and urges people to learn more and understand why climate change is a pressing issue. Its goal is to advocate and educate a younger generation of this issue and urge them take action before it is irreversible.
Research
Research is done on the six subsets: rising sea levels, fossil fuels and carbon emissions, warming of the ocean, extreme weather, effects on agriculture, and ozone depletion. Each different subsets are some of the major concerns in climate change and will impact humans in some way.
Color
Each subsets have its own color palette that best fits its topic and subject. The overall tone and color are more muted and desaturated to show the severity of each subsets and of what is going to happen.
Digital Iterations
Different iterations and changes were made during the process. During the process, colors were adjusted in order to make things feel more cohesive and hashtags were made and places on each design. The designs were then arranged in an order that makes sense and flows well since it will be put on Instagram.
Final Solutions
