Project Type
Data Visualization
Motion Design
Motion Design
Role
Graphic Designer
Illustrator
Motion Designer
Illustrator
Motion Designer
Objective
To design two infographic posters with the same information. The two posters have to be two different type of infographic and could vary with different imagery or style.
Context
Mooncakes are a Chinese pastry that is usually eaten during the Mid-Autumn Festival. The Mid-Autumn Festival is a celebration of the harvest and lunar appreciation. It is also time where friends and family gather together to celebrate. Mooncakes are typically round in shape but can also be squared shaped. There are also different variations of the classic mooncake that differs between the regional areas of China.
Sketches
Mood Board
Color Palette and Type
Digitalization
The sketches were translated digitally. During the process, changes in the mooncake illustration and the formatting and hierarchy of the information were made to make it easy to read and recognize.
Final Solutions
Infographic Extension: Motion Infographic
As an extension to the print infographic, a short motion graphic with the digital assists from the two print infographic was made as another way to inform the audience about the history of mooncakes and what they are made of.
