Project Type
Packaging Design
Brand Design
Brand Design
Role
Graphic Designer
Illustrator
Illustrator
Objective
PAKA is a waterless shampoo and conditioner brand that was aimed to reduce plastic waste. PAKA is a lightweight shampoo and conditioner brand, perfect for those that are environmentally conscious and are on-the-go.
This project was done in collaboration with Chase Design. It was also done in collaboration with industrial designers, Alex Wu and John Hackett.
My main focus was creating the brand logo and end cap design and assisting my fellow graphic designer, Molly Van Dyke with the products' packaging design.
Research
What We Found
Personas
Branding
Product Packaging Design
Product Packaging
Endcap
